Shoppers stand in line for the opening and start of Black Friday sales at the local Best Buy in Mission Valley on Friday, Nov. 29, 2024, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Shoppers stand in line for the opening and start of Black Friday sales at the local Best Buy in Mission Valley on Friday, Nov. 29, 2024, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Tristan Torres was among the early bird shoppers looking for Black Friday sales at the local Best Buy in Mission Valley on Friday, Nov. 29, 2024, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Vic Guerra and Lupe Martinez of Clairemont found the flat-panel television screens they wanted at the local Best Buy in Mission Valley on Friday, Nov. 29, 2024, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Carrying shopping bags from their previous shopping stops, Lucas Nixon, Maya Pekarek, Fabiola Pekarek, and Emilia Pekarek continued with the Christmas shopping at Gepetto’s Toys in Fashion Valley on Friday, Nov. 29, 2024, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Holiday shoppes carrying shopping bags from their previous shopping stops look for Black Friday sales while at Fashion Valley on Friday, Nov. 29, 2024, in San Diego, CA. (Nelvin C. Cepeda / The San Diego Union-Tribune)
(Nelvin C. Cepeda / The San Diego Union-Tribune)Emily Bowman and Hannah Bowman, 6, of Rancho Santa Fe, enjoyed shopping at the Closet in Ocean Beach on Small Business Saturday. (Nelvin C. Cepeda / The San Diego Union-Tribune)
(Nelvin C. Cepeda / The San Diego Union-Tribune)Emily Bowman and Hannah Bowman, 6, of Rancho Santa Fe, selected a hair comb at the Closet in Ocean Beach on Saturday, Nov. 30, 2024, in San Diego. Bowman and her daughter taking advantage of Shop Small supporting independent local businesses. (Nelvin C. Cepeda / The San Diego Union-Tribune)
After seeing a news report about Shop Small, Kurt Adamie decided to visit Ocean Beach and stop at the James Gang Company to take advantage of Shop Small by supporting independent local businesses. (Nelvin C. Cepeda / The San Diego Union-Tribune)
(Nelvin C. Cepeda / The San Diego Union-Tribune)To encourage shoppers to shop at local merchants during Shop Small in Ocean Beach, a bingo game was created to reward shoppers with raffle tickets for a chance to win prizes. (Nelvin C. Cepeda / The San Diego Union-Tribune)
Nicolette Tejano, Area Manager for the Creations Boutique spoke from their Ocean Beach location on Saturday, Nov. 30, 2024, in San Diego about Shop Small supporting independent local business. (Nelvin C. Cepeda / The San Diego Union-Tribune)
